We’d love to share details of IWC Schaffhausen’s 14-year-long association with Formula 1 and how the brand is bringing this global motorsport partnership to India.
Following a successful India debut in Mumbai last month, IWC Schaffhausen is now bringing its immersive IWCRacing Formula 1 Simulator experience to Bengaluru with an exclusive pop-up at Mall of Asia, in collaboration with Ethos.
The pop-up invites visitors to step into a high-performance F1 simulator and experience the thrill of racing first-hand, while also discovering a curated showcase of IWC’s iconic Pilot’s Watches. These timepieces highlight the brand’s deep-rooted connection with motorsport, engineering excellence, and precision craftsmanship, including editions created in partnership with the Mercedes-AMG PETRONAS Formula One™ Team.
Designed as an interactive brand experience, the activation offers watch enthusiasts and motorsport fans a rare opportunity to engage with IWC’s racing universe blending speed, performance, and Swiss watchmaking innovation.