By Senthil Kumar Hariram, MD and Founder, FTA Global
For the advertising and marketing industry, Budget 2026–27 signals a clear recognition of the services sector as a key growth engine, particularly through its focus on AI and emerging technologies. While there could have been more targeted measures for smaller service-led companies, the intent to simplify compliance, expand MSME financing, and invest in Tier-2 and Tier-3 infrastructure is a positive step.
Evaluating the impact of AI on jobs and the services sector is timely for marketing and communications, as AI is already redefining how insights are generated, content is created, media is optimised, and campaigns are measured. The next step is ensuring AI adoption goes hand in hand with upskilling, enabling long-term, sustainable growth.