Mumbai, Apr 24: Cadbury Dairy Milk recently rolled out ‘Khaas Seat’, a campaign that brings alive the magic of experiencing a live cricket match in a stadium for the very first time. Rooted in the brand’s philosophy of celebrating generosity and shared moments, the initiative gives consumers an opportunity to turn their long-standing dream of watching a live match, into reality.
As part of the campaign, the brand is collaborating with well-known cricketing voices and creators to amplify the emotion of a first match experience. Following a recent live session by Harbhajan Singh, former India all-rounder Irfan Pathan shared a personal story that closely ties into the campaign’s core thought.
Reflecting on his journey, Pathan recalled how his first experience of watching a live match from the stands became a defining moment that inspired him to pursue cricket professionally and eventually represent India.
Irfan shared, “Representing India on the cricket field has been the greatest honour of my life. But there was a time when I was just a fan of the game. I never imagined that my passion for cricket would one day become my identity. The beginning of this special journey goes back to the day I watched my first match live in a stadium; not just watched it, but truly felt it. It was in 2000, during an India vs South Africa game; that experience inspired me so deeply that in the very same year, I went on to represent India at the Under 15 level. Every cricketer has that one ‘first match’ moment, and that’s always the most special.”
Through ‘Khaas Seat’, Cadbury Dairy Milk continues to celebrate these deeply personal and emotional milestones, reinforcing how the special experience of watching a match live in a stadium for the first time can spark a lifelong love for the game.
