Aug 11: Building on the momentum of Zydus Lifesciences Limited’s #LiverKiSuno campaign, TheSmallBigIdea scripted and produced an influencer-led initiative featuring actors Vivek Dahiya and Sana Makbul. The initiative takes the campaign’s core message to digital audiences through relatable, everyday storytelling.
The #LiverKiSuno campaign introduced the idea of hidden “villains” affecting liver health through one of India’s most recognised on-screen villains, Ashish Vidyarthi. It spotlighted excess body weight, diabetes and high triglycerides as key risk factors that silently impact liver health, encouraging people to recognise these threats and take timely action.
Extending this narrative, TSBI partnered with Vivek Dahiya and Sana Makbul, whose strong association with fitness, wellness and healthy living made them authentic voices for the campaign. Through engaging, social-first content inspired by everyday life, they bring attention to how common health conditions can quietly become the liver‘s biggest adversaries, making an otherwise clinical subject more accessible, relatable and shareable.
With this influencer-led initiative, #LiverKiSuno moves beyond awareness to spark everyday conversations around preventive liver health, urging audiences to identify the hidden villains and listen to what their liver may be telling them.
Villains ko pehchano. Apne Liver Ki Suno.