Chandigarh | Aug 16: Azure Hospitality has commenced the pre-opening phase of Jhoom, marking the group’s first multi-cuisine restaurant concept in Chandigarh. The upcoming destination is being developed as an immersive dining experience that brings together Indian, European and Asian influences, complemented by entertainment, nostalgia and contemporary hospitality.
Leading the culinary pre-opening and launch preparations is Chef Kartik, Regional Brand Chef, Azure Hospitality. The project marks a significant professional milestone for Chef Kartik, representing his 11th outlet opening with Azure Hospitality in just two years.
With a growing portfolio of distinctive restaurant concepts, Azure Hospitality has built its presence around experiential dining, strong culinary identities and innovative hospitality formats. Jhoom represents the group’s approach to creating a diverse dining destination where multiple cuisines and cultural influences come together under one roof.
The restaurant’s menu is being curated across a broad range of categories, including Indian and European favourites, Asian small plates, artisanal pizzas, sushi, dim sum, wok preparations, international comfort food and contemporary desserts. The multi-cuisine format is designed to offer diners flexibility while maintaining a distinct identity across each culinary section.
Beyond its food offering, Jhoom draws inspiration from nostalgia, travel, cultural exchange, music and the spirit of a bygone India. The concept seeks to combine food and storytelling through its interiors, ambience, entertainment and menu, creating a setting where familiar memories meet contemporary dining.
As Regional Brand Chef, Chef Kartik has been closely involved in the pre-opening process, including menu development, culinary systems, kitchen readiness, operational planning, quality standards and team training. His role is focused on translating Jhoom’s conceptual vision into a consistent and engaging guest experience.
“Jhoom is an exciting culinary journey because it brings together flavours, techniques and memories from different parts of India and the world under one roof. As Regional Brand Chef, my focus has been to ensure that every element of the menu reflects the spirit of the concept while maintaining consistency, quality and character. This pre-opening is particularly special for me as it marks my 11th outlet with Azure Hospitality in two years. We look forward to creating something familiar yet unexpected for Chandigarh, where food, nostalgia, music and experience come together,” said Chef Kartik, Regional Brand Chef, Azure Hospitality.
The pre-opening of Jhoom signals Azure Hospitality’s entry into Chandigarh with a concept positioned around culinary diversity, nostalgia and immersive hospitality. As preparations progress, the restaurant is expected to introduce a new format to the city’s evolving dining landscape, bringing together multiple cuisines and experiences in a single destination.