Chennai, Feb 18th: Cholamandalam MS General Insurance Company Limited, a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Company Limited, has launched a first-of-its-kind health insurance film series that brings alive a simple yet powerful idea health worries evolve across life stages, and insurance should evolve with them.
The films thoughtfully showcase Chola MS’s wide bouquet of health insurance products, designed to address diverse health concerns that individuals and families may face at different points in life. Rather than speaking about health insurance in broad terms, the campaign focuses on the specific nuances that truly matter to customers flexibility, relevance, and comprehensive coverage.
One film highlights how Chola MS offers solutions for every health worry, no matter the life stage. Another film brings attention to the unique features and flexibility built into the products because health insurance should adapt to the customer, not the other way around.
At the heart of the campaign is the Chola MS policyholder. Recognising that every individual’s health journey is unique, Chola MS offers plans that can be tailored to specific needs whether it is first-time buyers, growing families, or those seeking enhanced protection. The company remains committed to delivering clarity, choice, and confidence, ensuring policyholders feel supported not only at the time of purchase, but throughout their insurance journey.
Conceptualised in line with the brand’s philosophy of #SimpleHai, the films simplify complex insurance concepts into relatable and easy-to-understand narratives, empowering customers to make informed decisions with confidence.
Through this initiative, Chola MS reaffirms its customer-centric approach offering not just health insurance policies, but thoughtfully designed solutions that are simple, relevant, and dependable.