India, Feb 16th: Epsilon has launched a new talent brand film that takes a light, relatable look at a problem most consumers know too well: advertising that feels random, mistimed, or simply out of place. The film sets out to explain what Epsilon does without jargon, using everyday moments to show how smarter marketing is built when technology, data, and people work together.
The story opens with a familiar frustration. Ads that interrupt rather than help. Messages that miss the moment. From there, the film breaks down how Epsilon helps brands move toward marketing that feels useful and personal. By understanding people better and connecting data across channels, Epsilon enables brands to reach consumers with messages that make sense in context, not noise that gets ignored.
A key focus of the film is the work done by Epsilon’s teams in India, who play a critical role in building and running the company’s global technology platforms. These teams work across identity, data, analytics, and real-time personalisation, helping power AI-driven systems that process billions of consumer interactions each day and support marketing decisions in milliseconds.
Alongside the work, the film also shines a light on Epsilon India’s culture. It shows a workplace where scale meets agility, and where engineers, analysts, designers, and marketers collaborate closely to solve real problems. From hands-on innovation to continuous learning and strong internal communities, the film presents Epsilon as a place where young talent can grow, experiment, and build long-term careers.
The film serves a dual role. For the outside world, it offers a clear and human take on how Epsilon helps brands bring relevance back into marketing. For those considering a career at Epsilon, it offers an honest look at the people, culture, and purpose behind the technology.