Feb 06: This Valentine’s Day, love is truly in the air at Galeries Lafayette Mumbai as the iconic French department store brings a Parisian-inspired celebration to the city. Drawing from its French heritage and culture-led approach to retail the celebration creates moments that feel intimate, elevated, and immersive. Titled Love Is in the Air, the Valentine’s campaign unfolds through a series of thoughtfully curated experiences that bring together cinema, fashion, beauty, and storytelling, inviting guests to experience French romance and self-expression in more ways than one, both in-store and beyond.
Anchoring the campaign is an evocative collaboration between Galeries Lafayette Mumbai and Air France, bringing together two iconic French houses united by a shared heritage of elegance, craftsmanship, and storytelling. Drawing inspiration from Paris as the ultimate city of love, the association translates romance into a refined cultural moment, one that seamlessly connects fashion, travel, and emotion. As part of this collaboration, a specially crafted storytelling piece captures the spirit of Valentine’s Day, culminating in a chance for a couple to win Business Class tickets to Paris with Air France, along with an exclusive rooftop dinner for two at Galeries Lafayette Paris, transforming a romantic reverie into an elevated, real-world escape for two. KNOW MORE HERE.
Another highlight is an exclusive after-hours French cinema evening, conceived as a rare Valentine’s moment for a select circle of Galeries Lafayette Mumbai’s top patrons. Centered around a private screening of the beloved classic Amélie, the evening draws from the film’s Parisian charm, gentle humor, and celebration of love in everyday moments. The experience transforms the store into an intimate cinematic setting once shopping hours draw to a close.
Adding another layer to the Love Is in the Air campaign, Galeries Lafayette Mumbai brings beauty to the forefront through a series of immersive, on-floor experiences designed to celebrate self-expression and romance. Across February 13 and 14, patrons are invited to indulge in personalized fragrance profiling and Valentine’s-themed beauty makeovers, featuring soft glam looks, dreamy hues, and effortless elegance. Iconic maisons including Dior, Givenchy, Guerlain, and Hermès will offer both fragrance discovery and beauty experiences, while Diptyque, Byredo, Maison Francis Kurkdjian, and Acqua di Parma invite guests to explore scents tailored to individual preferences. Complementing the experience is a carefully curated food and beverage offering, highlighted by a bespoke matcha cart for consumers. Live DJ-led soundscapes and customizable charm stations further elevate the atmosphere, transforming the floor into a sensorial celebration of beauty, flavour, individuality, and modern romance.
*Select experiences and campaign-led offerings, including the French cinema evening and the Air France collaboration, are subject to applicable terms and conditions.
With this Valentine’s Day initiative, Galeries Lafayette Mumbai continues to reimagine retail as a space for culture, emotion, and discovery, inviting the city to fall in love with Paris, all over again.