Coimbatore, Mar 28: Suzuki Motorcycle India Private Limited (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, today inaugurated its first Best Value dealership – Adharvaa Suzuki in Coimbatore, marking a significant step in strengthening its presence in the pre-owned two-wheeler segment. With this addition, SMIPL now has 41 Best Value dealerships in India.
Introduced in 2017, Best Value has evolved into a structured platform for buying and selling pre-owned Suzuki two-wheelers. The dealership model is designed to strengthen Suzuki’s engagement across the entire lifecycle of its products, extending beyond the first ownership stage.
At Best Value dealerships, all certified vehicles undergo comprehensive quality checks and are refurbished using Suzuki Genuine Parts to ensure reliability and consistent performance. Customers purchasing vehicles up to seven years old receive a 1-year/12,000 km warranty along with three free services. For the vehicles aged between seven and ten years, a 6-month/6,000 km warranty with two free services is offered to customers. The platform also ensures a smooth and transparent transaction experience, offering buyers access to certified vehicles with retail finance options. On the other hand, the sellers at Best Value benefit from quick evaluations, competitive exchange value, and seamless documentation.
Aligned with Suzuki’s global philosophy of delivering value-packed products, SMIPL continues to focus on enhancing customer experience through practical and customer-centric mobility solutions.
The Adharvaa Suzuki Best Value outlet marks another step in expanding the company’s pre-owned business and strengthening its network across key markets. With this addition, Suzuki’s total touchpoints in Coimbatore now stand at 13, further enhancing accessibility and customer reach in the region.
