health

Zydus’ ‘Liver Ki Suno’ Campaign

Aug 11: Building on the momentum of Zydus Lifesciences Limited’s #LiverKiSuno campaign, TheSmallBigIdea scripted and produced an influencer-led initiative featuring actors Vivek Dahiya and Sana Makbul. The initiative takes the campaign’s core message to digital audiences through relatable, everyday storytelling.   The #LiverKiSuno campaign introduced the idea of hidden “villains” affecting liver health through one of India’s most recognised on-screen villains, Ashish Vidyarthi. It spotlighted excess body weight, diabetes […]

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Stripping Away What Conceals Cancer Cells From Our Immune System

Aug 8: Like spies evading detection through being masters of disguise, many cancer cells are adorned with a copious coat of sugar-derived molecules that throws the proverbial hounds of our immune systems off the scent. Scientists at Sanford Burnham Prebys Medical Discovery Institute and collaborators across North America published findings August 7, 2026, in Science Advances showing

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Vascular and Musculoskeletal Interactions: Structure, Function, and Therapeutic Strategies for Sarcopenia and Osteoporosis

Aug 7: The intimate relationship between muscle and bone has been recognized for centuries, with anatomists noting the close physical proximity of these tissues and clinicians observing their parallel decline in aging and disease. However, the molecular and cellular mechanisms underlying this relationship have only recently begun to be elucidated. Emerging research points to the

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Mezzion Reports Positive In Vivo Results for Udenafil in ADPKD

  Seoul, Korea, Aug 3: — Mezzion Pharma Co., Ltd. today announced positive results from a new in vivo study of udenafil, a novel phosphodiesterase type 5 (PDE5) inhibitor, in autosomal dominant polycystic kidney disease (ADPKD). In a preclinical ADPKD model, udenafil reduced kidney cyst burden and blood urea nitrogen (BUN), a blood marker linked

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NPPA Sets Prices for 3,845 Medicines, Strengthening Affordable Healthcare Access

New Delhi, July 28: The National Pharmaceutical Pricing Authority (NPPA) has fixed the retail prices of 3,845 new medicines, a move aimed at improving transparency and ensuring greater affordability for patients. The government said the price regulation initiative is part of ongoing efforts to make essential medicines more accessible while maintaining a balanced approach for

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India Aims to Build Global Pharma Hub Through Innovation: Piyush Goyal

New Delhi, July 28: The government is committed to strengthening India’s pharmaceutical sector by promoting innovation, research, and global competitiveness, Union Commerce and Industry Minister Piyush Goyal said. Goyal said the focus is on creating a strong ecosystem that supports pharmaceutical companies, encourages research and development, and helps Indian firms expand their presence in global

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Preventive Care and HPV Vaccination Key to Ending Cervical Cancer

New Delhi, July 28: The HPV vaccine can play a significant role in preventing cervical cancer and reducing the global burden of the disease, an Indian-American radiation oncologist has said, underlining the importance of vaccination, early screening, and greater health awareness among women. The oncologist said cervical cancer is among the most preventable forms of

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India Accelerates Hepatitis Elimination Mission with Expanded Free Testing and Treatment Services

New Delhi, July 27: India is stepping up efforts to eliminate viral hepatitis as a public health threat by 2030 through expanded screening, free diagnostic services and accessible treatment under the National Viral Hepatitis Control Programme (NVHCP). The government has strengthened the nationwide programme by integrating hepatitis prevention, detection and treatment services with existing healthcare

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India’s Pharma and Healthcare Deals Hold Strong at Dollar 13.9 Billion in Q2 2026

July 23: India’s pharmaceutical and healthcare sectors continued to attract strong investor interest, with deal activity remaining resilient at $13.9 billion in the second quarter of 2026, reflecting confidence in the long-term growth potential of the industry. The sector maintained momentum amid evolving global market conditions, supported by rising healthcare demand, innovation-driven growth, and increasing

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India’s Pharma Sector Shows Strong Domestic Momentum Amid Global Trade Transition

July 23: India’s pharmaceutical market is entering a period of global trade transition with strong support from domestic growth, according to a recent report. The sector continues to demonstrate resilience amid changing international tariff conditions and evolving market dynamics. The report highlighted that India’s pharmaceutical industry is being supported by rising domestic demand, increasing healthcare

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