July 03: At Mille, the supergrain company from Wholsum Foods and sister brand of Slurrp Farm, the belief has always been that good nutrition belongs in food people actually want to eat. That belief now comes in a glass of chaas or buttermilk.
India’s protein gap is well documented. While the gap persists because of unawareness, it also exists because the solutions on offer rarely fit how Indians eat, or what they enjoy. Protein powders built for gym culture, shakes designed for Western palates, and formats that demand a change in habit have kept everyday families on the sidelines.
Chaas is different. It is one of the most widely consumed beverages in the country. It’s cooling, familiar, and already woven into how millions of Indians eat across seasons. Mille Buttermilk Chaas Yeast Protein builds on that familiarity. The result is 25 grams of bio-fermented yeast protein per serving, in a format that needs no adaptation, no habit change, and no convincing.
What makes Mille Buttermilk Chaas Yeast Protein different:
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25 grams of protein per serving
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India’s first savoury fermented yeast protein — a category-first
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Bio-fermented yeast protein: gentler on the gut than whey or conventional plant proteins
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Tastes like your buttermilk — no protein aftertaste, no compromise on flavour
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Complete amino acid profile with a PDCAAS score of 1.0, equivalent to whey
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Available in two formats: 500g for daily household use (MRP ₹1,999) and a 38g single-serve pack (MRP ₹169) for convenience and trial
Commenting on the launch, Meghana Narayan and Shauravi Malik, Co-founders of Wholsum Foods (Slurrp Farm & Mille), said:
“When we look at India’s protein problem, the real barrier now is not just limited to lack of awareness. It’s access and appetite. People know they need more protein. What they don’t want is a product that asks them to eat differently, or to enjoy something that doesn’t taste like food they recognise. Protein powders in India have been almost entirely sweet, which is a strange fit for a country whose everyday eating is largely savoury. Chaas is deeply familiar and rooted in our culture. It’s cooling, digestive, and something most households already reach for. We asked ourselves: what if the most natural way to close the protein gap was already sitting on the table? Mille Buttermilk Chaas Yeast Protein is our answer to that — real nourishment, in a form that feels completely like home.”