The film honours fathers who inspire confidence through their constant support, reflecting Parle’s enduring bond with Indian families.
Mumbai, June 17: Parle Products, India’s leading manufacturer of biscuits and confectionery, has unveiled its new Father’s Day campaign under the tagline ‘Dil Ka Apna Emergency Number.’ The campaign is a tribute to fathers who stand as a constant source of strength, encouragement, and reassurance for their children through every stage of life.
Conceptualised and crafted by Please See the campaign captures a universal emotion, how fathers are often the first people we think of in moments of uncertainty. Whether faced with a challenge, a difficult decision, or an unfamiliar situation, their presence and belief in us provide the confidence to move forward, even when they may not have all the answers.
For decades, Parle has been a part of countless family moments across India, quietly present through everyday conversations, celebrations, and shared experiences. Much like a father’s dependable presence, the brand has built its relationship with consumers on a foundation of trust, warmth, and reliability that transcends generations, cultures, and geographies.
Commenting on the campaign, Mayank Shah, Chief Marketing Officer – Marketing, Parle Products, said, “Fathers often express their love not through grand gestures, but through their constant presence, guidance, and unwavering belief in their children. Their reassurance has a unique way of giving us the confidence to overcome challenges and embrace new opportunities. Through this Father’s Day campaign, we wanted to celebrate these everyday heroes and the values of care, trust, and togetherness that they embody. These are values that have also shaped Parle’s relationship with Indian families for generations.”
Celebrating the enduring bond between fathers and their children, the film highlights how dads are often the first call in moments of need. Through guidance, reassurance, and unwavering support, they help shape confidence, resilience, and a sense of security. The campaign is a heartfelt tribute to fathers who continue to be a constant source of strength through every stage of life.
With this Father’s Day campaign, Parle Products continues its legacy of celebrating meaningful relationships and everyday emotions that bring families closer. By honouring fathers and their enduring impact, the brand reinforces its longstanding connection with Indian households built on trust, care, and shared moments.