Aug 19: Rebel Foods, the world’s largest internet restaurant company and the master franchise holder for Wendy’s in India, has announced the opening of a new Wendy’s outlet at the food court of Elpro City Square Mall in Pimpri-Chinchwad, Pune. The launch marks another step in the growth of Wendy’s India in key markets, bringing the globally inspired tastes of the brand to one of Pune’s top retail and entertainment hubs.
The outlet, located within the mall’s food court, offers shoppers and mall visitors a chance to enjoy Wendy’s signature burgers, fries and desserts while they dine and spend time in the mall. The location also appeals to young consumers and families seeking exciting and accessible food options, thus expanding Wendy’s presence across Pune and its surrounding catchments.
Commenting on the expansion, Ankush Grover, Co-founder and Global CEO, Rebel Foods, said,
“Pune has a strong consumer base that is open to exploring new food experiences, making it an important market for Wendy’s India. As we continue to grow, we remain focused on choosing locations that allow us to be accessible to our consumers while bringing the Wendy’s experience to more parts of the city. With the new outlet at Elpro City Square Mall, we look forward to serving consumers with quality, flavour and an experience that makes every visit memorable.”
The menu brings together Wendy’s diverse flavour portfolio, with offerings inspired by cuisines and flavours from around the world. Customers can explore Argentina’s Chimichurri, Louisiana’s Cajun, Korea’s fiery Buldak, American BBQ, India’s Tandoori and Mexico’s Nachoburg. The recently launched Teriyaki Burger range adds to the selection, drawing inspiration from the bold, sweet and savoury flavours of Japan, expanding Wendy’s range of international flavours available to Indian consumers.
Known for its flavour-led innovation, Wendy’s India continues to build its position in the gourmet QSR space by bringing distinctive global flavours to the Indian market. Its menu combines bold taste with contemporary formats and culturally relevant offerings, appealing to Gen Z and Millennial consumers seeking variety, authenticity and new food experiences.
The Elpro City Square Mall outlet adds to Wendy’s India’s presence in Pune while allowing the brand to bring its flavour-led approach to a wider audience. As Wendy’s continues to grow in India, the brand remains focused on offering distinctive food experiences through its evolving menu and contemporary formats.