Kenvue Strengthens Its Hydration Portfolio in India with ORSL TM and eRZL TM Offering Complete Hydration
Jan 21: Kenvue today announced a dual brand strategy with two brands—ORSL TM and eRZL TM for complete hydration. This move solidifies the company’s leadership in India’s hydration category by offering innovative solutions to address both diarrheal and everyday hydration, as dehydration emerges as an important public health concern. With its “Double Power for Complete Hydration” brand strategy, the company is set to provide consumers two scientifically backed hydration brands-ORSLTM and eRZLTM. ORSLTM (औरसल): ORSLTM will now become the brand name of […]
